Yellowstone’s QR code: steal your favorite character’s look in one scan

Fans of series and movies often show their love by cosplaying their favorite characters or incorporating fashion pieces featured in the show into their wardrobe and daily outfits.

Some shows took note of this and began running online stores or physical shops where fans could buy the clothes worn by the characters.

Using a QR code generator, producers made QR codes that led viewers to a website where fans could find and buy clothes seen on the show.

One that has recently done this is Yellowstone. First released in 2018, the series has become wildly popular, amassing over 12 million live and same-day viewers in its fifth season premiere.

This Paramount drama deploys a website QR code in several timestamps of the show, where viewers can find the outfit the Dutton family has worn throughout the show.

It’s become quick and easy for loyal fans to browse and shop for outfits so they can sport their favorite character’s look.

With the show’s setting in the largest contiguous ranch in the United States, loyal viewers can have their ultimate cowboy outfit look, complete with a cowboy hat, wedding band, necklace, tees, and clutches.

QR code advertising on TV shows and movies

The advancing features of QR code maker software allow easy integration into e-commerce websites so customers can skip searching for legitimate products on the platforms.

By leading customers to the product’s landing page on e-commerce platforms, brands ensure that customers are redirected to the legitimate product to avoid counterfeiting and losing potential sales.

For brands and entertainment companies that want to use QR codes as an advertising tool or as an easter egg to offer viewers a unique experience, here are other ways that TV shows use the QR code technology:

Moon Knight: QR code for comics

Under the Marvel Cinematic Universe, Moon Knight hides plenty of easter egg QR codes in the six-episode TV series! Here’s a quick rundown of QR codes shown throughout the show:

• Episode 1: Steve Grant is running late for work. The QR code is shown in the background, leading to an online website where viewers can download Werewolf by Night issue #32.
• Episode 2: Steve Grant follows a clue that leads him to a storage facility. Scanning the QR code at the entrance of the storage facility leads viewers to Night issue #33.
• Episode 5: Steve Grant enters Marc’s memories. The QR code is shown at the asylum entrance, leading to the first-ever solo comic series of Moon Knight, Moon Knight (1980) #1.
• Episode 6: In the last episode, the QR code appears in the post-credit of the show. Scanning the QR code leads to Moon Knight Annual (2019) #1.

Other shows under the Marvel Cinematic Universe that have also used QR codes to send out free comic book copies are Ms. Marvel and She-Hulk: Attorney at Law.

Black Mirror: QR code for a video game

If Yellowstone used QR codes to direct customers to the real-life product of the actors’ costumes, Black Mirror used QR codes to offer a real-life experience in the video game played by the actors in the series.

In one of the episodes of the show, Black Mirror partners with Tuckersoft games, where the storyline explores a young programmer that turns a fantasy novel into a video game.

In the show’s credit scene, a QR code is shown on the screen, leading to the video game Bandersnatch, developed by Tuckersoft games.

Developing the game is a collaborative effort between the production team and the game developer to make it as realistic as possible for the ultimate fun and viewing experience for loyal fans and viewers.

Love, Death, & Robots

Hit Netflix series Love, Death, & Robots has hidden nine QR codes throughout the show!

Viewers with sharp eyes may be the only ones to spot some QR codes because they’re placed in different offline spots.

The show treats lucky scanners with exclusive art pieces inspired by the series in the form of a non-fungible token (NFT) to improve the scavenger hunt experience throughout the episode.

Viewers can download these NFTs and mint them in the market.

Engage your viewers with QR codes on TV shows

With so much media available online and offline, TV show creative teams must fight for every second of screen time from viewers.

QR codes make the viewing experience more interactive, increasing the possibility of improving your brand visibility or remembering the show for a long time.

Generate QR codes on TV shows with QRTIGER, the best QR code generator online. Sign up for a free trial today.