Which are the best books on SEO?

Planning an SEO strategy for your online business can feel like a huge undertaking, especially when you’re starting completely from scratch. While there are thousands of online resources, like blogs and webinars, to guide you, it would be helpful to have all of that useful information in one nice, pretty package.
For Beginners

SEO Fitness Workbook, 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google
by: Jason McDonald

For someone just beginning to learn about SEO, you’ll probably want to find a guide that’s easy to follow and won’t bore you to sleep. Thankfully, Jason McDonald’s Seven Steps wasn’t written solely for the tech professional, and it’s also incredibly engaging and entertaining. McDonald has been teaching digital marketing since 2009, and has the amazing ability to break down his extensive knowledge into easily digestible language.

While working your way through his workbook, you’ll be introduced to many theories as well as actual online tools and worksheets to apply what you’ve learned. Most importantly, it teaches marketers and small business owners how to adopt an SEO mindset rather than simply going through the motions.

Search Engine Optimization All-in-One For Dummies 3rd Edition
by: Bruce Clay

Bruce Clay, a professional search engine optimization consultant, is a household name in the SEO field. He writes, speaks and teaches on the subject, and his expertise is apparent in this 700+ page reference guide. The book is actually nine self-contained mini books in one, which gives you the freedom to focus on specific topics of interest. Topics include basic search engine knowledge, keyword strategy, mobile-friendliness, link building, analytics and much more! The book is certainly lengthy, but Clay presents this training tool in a straightforward and accessible way for all of his readers, marketers and online business owners alike.

Ultimate Guide to Link Building by: Eric Ward & Garrett French

The most mysterious and often perplexing aspect of SEO may be the process of link building. There are so many gray areas on which methods are appropriate and inappropriate to acquire links, so it’s no surprise that it can come off a little daunting – even for the more experienced. However, it simply cannot be ignored if your website’s ranking is of any importance to you.

Eric Ward and Garrett French have put together an easy-to-read guidebook full of purely white-hat link building tactics that will help you point relevant and valuable links back to your site. While Ward doesn’t provide any insight on how to navigate any gray areas like we mentioned before, this will prove to be beneficial for novice link builders since you’d want to veer towards the safest techniques.

Overall, this link building handbook lends some of the best tools, advice, and strategies in a writing style that’s concise and flows well for its readers.

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